Hey, Nail Technicians! There are a few things you should
consider when it comes to creatively enhancing your craft. Check out these tips
to help improve and/or increase your nail business.
Clientele:
Obviously you need clients to keep a business going but how do
you get those customers to want to come to your salon and get their nails
done? The number one way to bring in new customers is through word of
mouth! Other suggestions are: using the power of social media, attending trade
shows and fashion shows to show off your work, network with local bloggers (the
nail blogging community is huge!) and hold special events to capture interest. And
speaking of nail bloggers, check out a list of nail bloggers here.
Atmosphere:
There is lots of competition out there so you want to find
something that will make your business stand out from the rest. Be sure
your salon or mobile salon is clean, nicely decorated and stocked with the best products. And remember
you don’t have to break the bank purchasing nail salon supplies.
BigDaddyBeauty.com offers tons of nail salon supplies and other beauty supplies
at affordable prices. Plus, OneSourceBeauty.com provides
products to licensed professionals including nail techs at discounted prices.
Unique Atmosphere:
Aside from having great products to use on your customers,
one up the competition and include things in your salon that are relatable to
the customers as well as something nice for them to look at. Of course you will
want magazines and possibly a television to entertain customers as they wait
for their turn in your chair but include a few out of the box items as well
like candy, trendy décor, a box of tissues at each station, business cards and Barbicide jars and cotton
jars with cute covers like Salon
Skins.
New Techniques:
The beauty industry is always changing with new and innovative
techniques. Right now gel nails
and stiletto nails are gracing the hands of women all over so you should be
able to offer your clients these options. It is also important to stay on top
of the trends because before you know it those fancy claw nails will be out and
something else will be in. Read magazines, stay on top of blogs and network
with other industry pros in order to keep abreast of what your customers will
want to see on their nails.
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